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Draft Local Area Profile under the Gambling Act 2005

This consultation ends on  Friday 13 August, 2021.

Swale Borough Council is a Licensing Authority under the Gambling Act 2005 and is responsible for issuing Gambling Premises Licences, gaming permits and small lottery licences since 2007.

The Council must consider the following licensing objectives when undertaking their duties and producing policy under the Gambling Act 2005:

  • Gambling is conducted in a fair and open way
  • Children and other vulnerable people are protected from being harmed or exploited by gambling
  • Assistance is made available to people who are, or maybe, affected by problems related to gambling.

The Council is required under section 349 of the Gambling Act 2005 to produce a ‘Statement of Principles for Gambling’.  As part of this policy, local authorities can prepare a Local Area Profile, which can be part of the Statement of Principles or which can be published as a separate document, the aim of which is to assist operators who are required to prepare a risk assessment for their business which must take into account the nature and characteristics of the locality in which they are situated.

The Council has decided to publish a separate Local Area Profile and now seeks to obtain the views of all interested parties on our proposals.

The Local Area Profile will help to inform operators of the specific risks that they need to address in their risk assessments, which will form part of any new licence application, or an application to vary a licence. Each locality has its own challenges and in order to assist applicants, the locality profile maps contain the location of existing gambling premises, health services, deprivation and crime rates.

This consultation is open to both residents and businesses and your comments would be most welcome before the consultation ends on Friday 13 August, 2021.

You can download the draft Local Area Profile (PDF 1.75MB).

A hard copy of the draft LAP can be posted upon request.

At the end of the consultation period, the Licensing Authority will collate and consider the feedback received and may use this information to revise the draft before asking the Council to adopt the new Local Area profile formally as an appendix to the current Swale Statement of Principles under the Gambling Act 2005.

If you would like to make any comments on the draft Local Area Profile, you can email them to

Please note that the data in the LAP is accurate as of 3 March 2020.

You can also write to us with your views at the following address:

Swale Borough Council, Licensing Department, Swale House, East Street, Sittingbourne, Kent ME10 3HT

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